Women don’t get called things like woke or bitch for no reason.
We’ve seen this shit — over and over.
They get called that for protecting boundaries, being outspoken, refusing to calm down or soften themselves, and making people uncomfortable just by being awake.
So instead of shrinking, we made clothes that match the energy.
Built by two unhinged single moms
…who got tired of being corrected by people doing less.
We’ve watched women get labeled for holding boundaries, being direct, and refusing to soften
themselves — usually by people who benefit from women staying quiet.
“Woke.”
“Bitch.”
“Too much.”
It’s a familiar script.
So instead of shrinking or explaining, we made something that fits the reality we live in:
clothes that feel good, wear hard, and don’t apologize for the energy they carry.
If that makes people uncomfortable, that’s kind of the point.
These aren’t statement pieces.
They’re uniforms.
The fabric is premium. The feel is soft as fuck.
The cuts are intentional.
Designed to give you the option to cover up —
or not —
depending on the day, the mood, and who you’re dealing with.
Because if you’re going to piss people off,
you might as well be comfortable doing it.
Comfortable. Confrontational. On purpose.
This is for women who are tired of uncomfortable clothes, unnecessary politeness, and being
told to be quieter, nicer, or smaller.
The people who hate this brand usually think women should be soft and easy to ignore.
They’re not the customer.
If being observant, outspoken, and impossible to manage
gets you labeled a woke boss bitch —
Good.
Go see what we made.